I spoke to the Society of the Sacred Pixel about beer can label design and illustration. During our chat I presented an overview of my career and answered questions about the technical and creative aspects of my work in the alcohol industry.

Branding and identity development for Tahoe Tessie hard seltzer line in Reno, Nevada. Label design, custom hand lettered logo design and unique illustrations bring this brand to life.

Thank you Rob and Jenna for having me on the show! I enjoyed sharing my passion for illustration, craft beer and a peek into my creative process for designing labels.

Live interview with Phin from Pour Of Baltimore! Honored to be a guest during their MD Craft Beer Social Session! ~ Live Artist Series chat on Instagram.

Your label design is the customer’s first impression of your beer. It’s the front end billboard to what’s inside that can. You worked hard to create that craft beer. Is your label working as hard for you?

OR does it all look the same?