Crack The Can: The art of beer label design and illustration

BeerBeer ArtCraft Beer Label Design
Written By Jen Borror

Great can design starts before the artwork.

Designing for printed aluminum cans means thinking beyond the artwork - considering seams, wrap, metallic surfaces, readability, and how the design actually lives in someone’s hand.

The best packaging design happens when production and creativity work together seamlessly.

Big thanks to Steve Spatucci and the Society of the Sacred Pixel for the invitation and the engaging conversation. Always inspiring to connect with people who care deeply about design and craftsmanship.

Crack the can: the art of beer label design, an interview with Jen Borror of Hoot Design Studio.

Crack the Can: The Art of Beer Label Design, will explore my process for designing and illustrating packaging for craft breweries and beverage brands as well as WHAT MAKES A GREAT BEER LABEL.

Jen Borror
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