PACKAGING EYE CANDY:
when the label gives you a visual taste.
Packaging design is what sells your product the most. There is nothing that attracts a customer more than a juicy label.
The potential of expressing your brand story, product quality and indirect brand positioning are what makes it so important.
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Brewery Branding
Logo design, branding and packaging design for St. Elias Brewing Co., a family owned and operated brewpub in Soldotna, Alaska since 2008. Each beer is differentiated by a monochromatic color system which allows the style of the beer to stand out on the shelf while maintaining the brand recognition of the brewery.
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Biergarten Packaging Design for Schlafly
Beer packaging & branding for Schlafly Beer and their Biergarten sampler pack. Each side of the 12 pack contains a different Bavarian style scene. German beer pubs, patios and cobblestone walkways are illustrated in a line art style with pops of color. Four can labels were also designed in this beer series with hand lettering by Jeremy Friend.
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Food Packaging
Food packaging should be approachable. Incorporating hand-drawn illustrations into the label design not only makes the brand memorable, but also timeless in years to come. Using photos on your labels can quickly become outdated. Custom art elevates the look and adds an artisan vibe to the branding.
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Cabbage Hill Fertilizer Branding
Cabbage Hill is an animal-free fertilizer company that believes organic vegetable gardening should not be reliant on the by-products of slaughterhouses and factory farms. Branding design and cohesive labels help them stand out.
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Chocolate Packaging Design
Aiming to convey the quality and purity of the ingredients used in the chocolate production? This cannabis infused brand opted for visual eye candy and repeat patterns to sell their product. The packaging showcases the unique and unforgettable flavor of the chocolate.
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Food Packaging - Custom Label Design
My hand drawn illustration work adds the WOW factor to your food packaging. My style can be described as rustic, organic and handcrafted. This sketchy drawing style adds an artisan vibe that says your product is not only quality but original. Illustrating in a similar style adds bring unity to the branding.
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Wine Labels - Timeless Original Artwork
My hand-crafted illustrations will add not only personality to your packaging but also an artisan vibe for years to come. This wine series showcases artwork in the same style to add unity and brand recognition for the winery. Timeless. Authentic. Original.
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Hot Sauce Branding
Hoot Design Studio combines the art of graphic design and illustration. Pattern design can add brand consistency to your packaging. Color, illustration and style invoke emotions and play a huge part in your branding. This hot sauce brand gets your tastebuds ready with organic label design.
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Honey Label - Repeat Pattern
If your product's label is created from a template, it is really representative of your brand? Custom illustration can make your brand stand out on the shelf. Matching your brand’s unique personality is the key to attracting your target market. This honey is local, organic and natural. The branding should match the company’s vision.
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Packaging Design for Organic Brands - Jam!
Packaging is a vital part of your brand. Consistent, appealing label design & packaging design will make it easy for loyal customers to find you on the shelf. It will also invite new buyers to give you a try. As a professional designer and illustrator, I make this most visible part of your business shine.
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Beer Label Design - Brewery Branding
Good beer can’t be rushed. Good design elevates the brand. Consistent art brings unity and brand awareness when on the shelf. Good shelf presence = more sales. There is so much power in the packaging. A well-designed label should invite your customers in and be memorable. You spent time and money making your beer. Your can label is an investment that shouldn’t be overlooked.
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Simple Design - Soup Can Labels
Branded packaging is a cost-effective way to consistently and quickly emphasize your brand and create a competitive edge.
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Hand Drawn Illustration
A product’s label is the first indicator of quality to a customer. Enticing packaging and label design can sell a shopper on your product, even before they get the chance to hold it. Hand drawn illustration on the bottle can quickly add quality to your branding.
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Hard Seltzer Branding
Brand development, logo design and label with custom illustration work for hard seltzers. A creative idea is first expressed on paper with pencil.
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Repeat Pattern Design For Tissue Paper
Pattern design adds a preimumness to your brand and highlights the quality and craftsmanship of the product. Great packaging shows the world what you stand for.
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Cartoon Series - Label Designs
Creating clear rules for the logo, typography and color, means we can playfully express each beer’s distinct personality, whilst heroing the brewery and brand.
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Sly Fox Brewing - Bundled Up Packaging
Embrace the chill with Sly Fox Brewing and their brand new winter variety pack Bundled Up. It was a joy to work with the team and design packaging that not only jumps off the shelf, but also creates a winter weekend getaway!
Let’s create memorable packaging for your product
To view more packaging examples, visit me on social media