The Beer Nation Logo Design & Branding

I had the pleasure of designing the new logo and re-brand for The Beer Nation.

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Introducing “Barley the Bear” the official mascot for The Beer Nation, an awesome team sharing craft beer posts from around the nation. These craft beer enthusiasts go the extra mile to share beer memes and the nerdy beer content we all love! They foster a community that wants to make you laugh, cry and mostly importantly drink good craft beer together.

the beer nation craft beer blogger logo.JPG

It all starts with a pencil sketch or two, then the art is drawn in vector using Adobe Illustrator one point and curve at a time. No clipart here! Hand drawn one-of-a-kind logo designs.

Color-ways, typography and composition are explored during the creative process.

coaster design with bears for brewery.JPG

Branding. It’s all in the details.

Logo design is a process, not a price tag. Ya know the old saying “you get what you pay for” - there is a lot of truth in this when it comes to designing.

Design exploration is key to establishing a brand. No clipart or stock images here! When you work with HOOT you are getting a design built from scratch. One-of-a-kind and original. A design that represents who your company is, your vision and the products or services you offer. SO, yes I might cost a bit more than Fiverr, but your roof isn’t going to leak a few months after installation. I’m not just slapping those shingles on to get it done and onto the next. My work is all about craftsmanship, quality and process. I value your business and want to see it succeed!


The creative process to designing a logo is NOT an app and it’s certainly not a quick pick from a catalog. Would you pick your tattoo design from a flash sheet of images 1000’s of other people have?? OR would you want something custom and personal since it’s going to last a little longer than a weekend?
A good logo design is well thought out from beginning to the end. It can be time consuming, fun and yes a little stressful. Crafting the perfect logo is a rewarding journey of exploration, choices and decisions!


Your logo is your customers FIRST impression, let’s make it memorable. Contact Hoot Design Studio and let’s chat about your goals.


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Geeek'O Brewing Co. - logo design