Label Design - Backpack Guy Hazy Dbl. IPA

Meet Backpack Guy, a new release by Monument City Brewing Co. in Baltimore, Maryland. This hazy 8% DIPA is a new addition to their IPA line-up. Backpack Guy has a pillow-like mouthfeel with big tropical fruit notes coming from a triple dry hopping of Mosaic, Amarillo, and Cashmere. Inspired by one of the head brewers and his love for hiking. Psst, that’s why we incorporated his nickname Night Hawk into the patch on the backpack!

Hoot Design Studio specializes in can design that grabs your attention and makes your customers thirsty. Focus on what your customers might be doing while drinking your beer. Are they out fishing or hiking? Your label design should entice your target market and be relatable. I know I’m ready to fill my backpack up with a few of these double IPA’s and get outdoors!

illustration artist backpack guy drawing.JPG
Custom illustration is my passion! Your beer is unique and your label design should be too! Label design is important because it’s the front end billboard to what’s inside that can. Need help creating a label that speaks to your audience?

Custom illustration is my passion! Your beer is unique and your label design should be too! Label design is important because it’s the front end billboard to what’s inside that can. Need help creating a label that speaks to your audience?

You worked hard to create that special brew - making sure the ingredients are quality and just right. You spent time, money and energy on the flavor. Shouldn’t your label follow suite?


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Geeek'O Brewing Co. - logo design

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Beer Label Design - On The Fly Brown Ale