Beer Can Label Design

Smallmouth Low-Cal IPA

Named after the Smallmouth bass prized and “sought by anglers all over North America,” Smallmouth IPA is a Session India Pale Ale bursting with flavors of citrus and berry. Weighing in at 4.4% ABV and 102 calories per 12 oz.

Custom illustration and beer can label designed for Wallenpaupack Brewing Co. in the Poconos of Pennsylvania. Take a peek below at my creative process. It all starts with a pencil sketch then the ink hits the paper. I finalize the graphic design in the computer and organize the art into an eye-catching label layout. Hoot Design Studio creates craft beer labels that visually tell the story of your beer and make your customers thirsty to try them. Does your beer have a personality of its own? Your label should represent what is inside that can!

smallmouth_bass_surface_pattern_design.jpg
pencil sketch of smallmouth bass
ink illustration of smallmouth bass
pen and ink drawing of smallmouth bass etching design
Low-cal Smallmouth IPA by Wallenpaupack
Smallmouth IPA by Wallenpaupack
beer label design being applied
beer can and package design
beer label design and printing
fish and beer illustration artist behind the scenes
hand drawn art for beer labels
low-cal IPA craft beer Smallmouth bass fish
graphic design for beer labels
Previous

Grown Not Flown T-Shirt Design
Next

Black Pond Brews - Killingly Softly IPA