Monument City Brewing Co. • Baltimore, MD

Craft Beer Can Label Design & Illustration

Monument City Brewing Company Baltimore, Maryland
pencil drawing and concept development for beer can label design
hand drawn pencil sketch and work in process for craft beer label and packaging
drink local craft Baltimore, MD

The process begins with an idea. Expressed first with pencil & paper.

When Monument City Brewing Company came to me with an idea for their new craft beer named Sleigh Ride, I was stoked. They had the vision of a goat pulling a sleigh through the street in front of the brewery. (the new brew is a tasty seasonal bock beer which is German for goat)

My creative wheels spun a variety of thumbnail sketches encompassing a winter theme playing with a goat character as both whimsical and realistic.

Once a concept is selected, the ink hits the paper!

Monument City Brewing Company brick building in Baltimore Maryland
pen and ink illustration artist Hoot Design Studio in York, PA
Ink illustration artist rendering of Sleigh Ride for Monument City Brewing in Baltimore
Sleigh_Ride_Illustration.jpg
After the illustration is completed by hand, it is digitized and ready for the label design.

After the illustration is completed by hand, it is digitized and ready for the label design.

beer can label designer in Baltimore Maryland and DC surrounding area
Monument City Brewing Company beer can design Baltimore MD
drink local, craft beer can label and packaging design in Baltimore MD
boch german beer in Maryland
beer_cans.jpg

Label design in collaboration with Jess Langley of White Coffee Creative.

Previous

Custom Personalized Beer Labels
Next

Local Brewing Co - SF California