Smokin’ Jacks - Beer Can Design & Art
New brew, new label!
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Keep your eye on 1623 Brewing Co. for this new release “Smokin’ Jacks” This pumpkin cream ale is a perfect seasonal beer for Fall AND what’s more fun than a patch of partying pumpkins. 331 pounds of heirloom pumpkins from Local Homestead Products perfectly smoked by Hart-A-Que and sent directly to mash.
My design process begins with a pencil sketch that is then inked by hand using various techniques. Next, I digitize it and color the layers in Photoshop. To finalize the label, I pair the handcrafted art with my seasoned graphic design skills to create an eye-catching can design.
Want to create additional brand awareness in your taproom?
Think custom coaster design! For 1623 Brewing Company we repurposed some of the can art and created dynamic beer mats that are not only fun to look at, but also keep their brewery top of mind!